The main core business is under pressure, and the giants are turning around: re-investing on new tracks and pursuing new high growth Alibaba has increased investment in strategic areas such as community business platforms, Taste, local life services, and Lazada, as well as growth businesses such as Xianyu and Taobao Live. Merchant support measures refer to the various lowering of platform operating thresholds introduced this year. , measures to reduce platform operating costs in a village in the Indian state of Jharkhand. If you want to eat at the restaurant, you need to walk kilometers, and the road is full of swamps.
The market believes that due to the serious slowdown in the growth of its advertising and commission income, the revenue growth is only 16%, a sharp slowdown. It is because the entry of Pinduoduo and Douyin into the e-commerce field will have a greater impact on Ali's e-commerce business. However, Alibaba still maintains strong competitiveness in the face of new business formats In terms of competition in the sinking market, Taobao's own sinking market users account for 56%, which is close to 60% of Pinduoduo, and Ali has also launched Taste to specialize in sinking markets. Its annual revenue as of September Active consumers have exceeded 240 million, and their proportion in Alibaba's ecosystem is rising In terms of e-commerce live broadcasts.
Among the top ten anchors with goods in Taobao, Live anchors account for 5, and the GMV of Taobao Live will reach 500 billion, while the GMV of Kuaishou and Douyin in 2020 will be 381.2 billion and 100 billion. Taobao Live has an obvious advantage. So I have a guess that Ali's loss may be an initiative to slow down the growth rate. Having done a lot of business support measures refers to the various measures introduced this year to lower platform operating thresholds and reduce platform operating costs. Helping Common Wealth. Ali CFO Wu Wei also explained on the conference call that in recent quarters, customer management revenue has grown slower than total merchandise transactions, mainly because the company has invested heavily in business support. If this part is added back, the two (growth rate) should be basically the same.