Think Google Analytics like this. It may feel a little challenging or unstable at first, but it's the "first stop" in Analytics 101 -- all your site analytics is here, and you first learn to read and apply analytics data. Why you need it: Google Analytics will give you everything from basic information like page views to unique site visits, demographics, site visit times and averages, and referral sources. analyzing tool clip_image006 Source: Flickr 3. Kiss Measurement If Google Analytic is your foundation, Kissmetrics is your advanced solution. It's a user-friendly, comprehensive package that allows you to drill down and monitor individual user activity at every touchpoint. Why you need it: Kissmetrics is designed to counteract Google. They created it for "technical experts" and newbies, so it has a short learning curve and it offers industry mailing list variety of indicators for comprehensive analysis. 4. Competitor IQ RivalIQ is a budget-friendly analytics SaaS that takes tracking a step further, allowing you to track multiple customers, competition, and markets within an industry across a broad range of metrics. Why you need it: With a strong focus on creating an easy-to-use product as an all-encompassing tool, from comparative social media content engagement analytics to brand and message targeting insights and email analytics alerts, RivalIQ is an easy-to-use solution to navigate your Corporate Marketing Campaign. Plan to use Google Analytics, Kissmetrics, and Rival IQ as your analytics dashboards and you'll have a solid foundation. Search Engine Optimization